25 Examples of influencer advertising during COVID-19
With the whole lot that’s happening around the COVID-19 crisis, entrepreneurs at ecommerce brands are in a tough position proper now: they ought to navigate unparalleled territory and parent out what advertising and marketing strategies are appropriate so as not to alienate the audiences they’ve worked tough to build rapport with and/or come upon as tone deaf.
Enter influencer marketing. With people sheltering in location, greater interest is directed on-line and to social media channels, which makes creators a natural fit for manufacturers trying to percentage thoughtful, timely, relevant content material.
Influencer marketing during COVID-19: 25 examples
Who is doing this well proper now? We pulled together 25 unique examples to show you exactly how exclusive manufacturers and companies are the usage of creators in the course of COVID-19 as notion for your own influencer advertising efforts.
1. Instagram and WHO raise recognition around satisfactory practices for health and safety
The World Health Organization (WHO) grew to become to international creators on Instagram with huge followings to assist construct focus and proportion fine practices for protection across the fitness crisis, to encourage humans to live domestic, and to have creators proportion personal stories of the way this occasion is impacting their lives.
Not handiest does this content material fortify the ‘stay at domestic’ message, but it also enables spread reliable, up-to-date records to customers on Instagram all through a international crisis.
In this post, we’ll examine how manufacturers and businesses are locating approaches to as it should be marketplace at present with the help of influencer marketing, the blessings of leveraging creators, and 25 prime examples of successful influencer advertising and marketing campaigns in the course of the COVID-19 pandemic.
2. Big Blanket Co speaks to the live-at-home message
Knowing that humans are spending much more time at home as they comply with shelter-in-area laws, Big Blanket Co partnered with author @anja_mari to expose how staying home can be more cozy. This content material also does a pleasing process of reinforcing a message of comfort, which humans crave throughout durations of uncertainty—or even includes a discount code to incentivize purchases.
3. Phillips Hue spotlights contextual home improvements
Sheltering in area has given many humans enough time to remember capacity home improvements—and Phillips Hue leverages creators like @probablythis to provide Instagram customers some contextual concept as to how their product can improve their domestic lighting. By seeing the product in use in someone’s home, potential customers can invision how it might work in their own spaces, too.
4. Instinct Pet Food capitalizes on pet dad and mom who’re now spending greater time at domestic
Even Instagram dogs have become in at the influencer advertising action all through COVID-19. A lighthearted message from these two desirable boys speaks to pet dad and mom who’re spending extra time at domestic with their four-legged friends—and how it’s a good time to improve their meals to @instinctpetfood.
5. Dairy Farmers of Canada reminds humans to slow down and stay healthful
At a time whilst there’s so much uncertainty around fitness and safety, Dairy Farmers of Canada wisely teamed up with a writer like @marcwebster with content to remind humans to maintain wholesome diets, to sluggish down, and to seek balance over the things that can be controlled. Plus: By strategically partnering with an outdoor enthusiast, this message (and extra info) receives shared with an target audience who keeps health and staying lively top-of-mind.
6. Frank and Oak encourages human beings to get out in their quarantine funk
Spending a lot time in sweatpants in the course of quarantine leaves a few people in a funk--that’s why style logo Frank and Oak partnered with writer @kassalaholdslaw to encourage human beings to dress up...even supposing it’s just to stay at home. Even though that is sponsored content, the creator’s emotion-based caption speaks to a sense many can relate with proper now, and therefore feels relevant, timely, and aware of the contemporary context.
7. Lazarus Naturals CBD speaks to audiences who’re handling increased tension and stress
Are people feeling anxiety and stress all through COVID-19? 100 percent yes. Which is why it’s a clever flow for Lazarus Naturals CBD to group up with a author like @dezidoesit to talk to that ache point (and how their product can solve it.)
8. Hydrant encourages expanded hydration and wholesome habits
Another emblem leveraging influencer advertising partnerships for fitness-oriented content during COVID-19 is Hydrant, who labored with @sarahfunky for a video on the significance of staying hydrated. This message encourages people to live wholesome in a proactive way that’s easy to execute and add into a daily routine.
9. Misen Kitchen speaks to audiences who are taking a difficult examine their kitchenware as they prepare dinner at domestic more often
With such a lot of restaurants closed or running in confined capacity, more Americans are cooking at domestic proper now--and inspecting their cookware in the process. Misen Kitchen teamed up with creator @masie.Zinszer to show off how upgrading to their pots and pans can have delicious results.
10. Sworkit promotes at-home workout routines
Gyms are closed, because of this domestic is the new fitness middle. Fitness app Sworkit indicates how @glamjessxo is adapting to live fit even as staying home with their choice of workouts that can be customized to a user’s preferences.
11. Atoz Wineworks reminds humans that staying in can be as unique as going out
Nights “out” appearance a bit distinct proper now, but Atoz Wineworks partnered with creator @caitpatton to show that some thing as simple as charcuterie and wine al fresco can experience simply as unique and fun. This submit does a very good activity of presenting an clean manner to “deal with yourself” from home.
12. Arctic Zone encourages humans to devise for future excursions post-lockdown
Sure, tour is a no-go right now. But that doesn’t mean it is going to be forever. Arctic Zone coolers teamed up with author @stevestrehl to inspire future trips and treks and to assist humans get organized for whilst they could get again on the road with friends.
13. Body Glove leverages athlete influencers spotlighting throwback content
With a roster of influential athlete companions already on board, surf and watersport emblem Body Glove is able to leverage throwback content with these creators all through the pandemic. Olympic surfer @tatiwest shared this photograph with the simple caption ‘lacking this’, which her target audience can likely relate with.
14. She the Seeker gets actual approximately live-at-domestic style
Creator @thesaltyblonde shared a snarky caption and receives actual about what live-at-home style looks like for her proper now in partnership with loungewear from She the Seeker. The fact that sweatpants are “date night time attire” is relatable for maximum proper now.
15. Frontgate encourages people to make their yards feel like an oasis
Vacations in far-flung places aren’t at the table right now, so home goods retailer Frontgate teamed up with creators like @ashleybrooke to reveal people how they could transform their yards and outdoor living spaces into a gap to relax and unwind. Plus: They’ve incentivized engagement with a giveaway for a backyard makeover. The replica of this submit is timely, relevant, and conscious of shoppers’ modern mind-set and pain points.
16. HOKA ONE ONE uses athlete companions to expose humans how to get innovative with home workouts
Runners stuck indoors at some point of the pandemic need innovative methods to exercise, so HOKA ONE ONE leveraged its influential athlete partner @runboulet to proportion a few creative methods humans can do cardio workout routines at domestic. This quick video showed her the use of objects she already had at domestic to get in some activity throughout breaks from work.
17. Samuel Adams promotes its efforts to present lower back
As large brands like Samuel Adams lean into efforts that supply again to struggling companions all through COVID-19, spotlighting the ones efforts through influencer partners facilitates spread the word approximately their goodwill in a non-salesy way. By partnering with author @atasteofkoko, Samuel Adams got to talk approximately how they’re giving back to eating place workers across 20 states.
18. Shop U Village takes followers on a digital shopping excursion
Shopping center U Village got innovative with writer @hellorigby: Using pre-lockdown content, that they had her take followers on a digital shopping excursion highlighting a number of her favorite U Village shops (all from the protection of domestic.) Along with this put up in the feed, her Instagram story showed highlights of the digital outing.
19. Camelbak offers insights from afar with their athlete influencer partners
Another brand strategically leveraging athlete influencers is Camelback, who partnered with Olympian Aisha Praught-Leer for an Instagram Live story via @believeintherun. This gave viewers the rare risk to learn firsthand from a expert and get hints on training, hydration, vitamins and greater--all while staying secure at home.
20. Glossier spotlights what customers are doing at domestic during quarantine
Glossier is thought for being a particularly customer-centric logo--so it makes sense they’re using this time to focus on what clients are doing even as social distancing. They leveraged user-generated writer content material from @ronanksm to show her crafty side (and showcased a new Glossier product in there, too.)
21. Thrills stocks far off styling recommendations
While style enthusiasts can’t go out and try on clothing in-shops, manufacturers like Thrills are partnering with creators to re-create the strive-on and styling experience definitely through Instagram video. By partnering with @theriseofshe.innovative, they’re able to show off different looks for their merchandise with wealthy visual content material that inspires human beings to shop for on-line whilst shops are closed.
22. Gymshark enables human beings stay in shape at domestic (and look proper doing it)
To assist its gym-loving target audience get creative with at-home workout routines, athletic brand Gymshark is partnering with creators like @whittneyysimmons to offer full-body exercise videos (that also display their product in action.) This is a splendid way to preserve to provide price with content that educates and resonates with the target audience.
23. ILIA Beauty suggests how the seaside day glow may be completed at home
Creator @Jessmvaldes does an indication video of the way that dewy, day at the beach glow can be executed even even as you’re staying in. Not simplest does this show watchers the way to use the product, but it speaks to step-through-step software that removes some of the intimidation element around attempting new beauty products.
24. Pukka Herbs encourages an immunity boost
Another brand leaning into the ‘healthful at home’ message is Pukka Herbs, who partnered with @veggiekins to speak approximately how their tea merchandise are a smart desire whilst attempting to find an easy way to get a brief immune machine boost. The author’s stamp of approval is a strong form of social proof for shoppers looking for those sorts of products.
25. M. Gemi says get fancy at home
Even though humans are staying at domestic--who says you can’t look desirable doing it? Luxury shoe retailer M. Gemi worked with author @ashleybrooke to expose how a backyard date night is a great cause to get a little fancy. Plus: A $60 coupon code encourages people to pick out up a pair for themselves.
Benefits of leveraging creators in the course of a pandemic
So why are these brands using creators proper now for influencer advertising? There are a few essential advantages:
Relevancy. Creators assist brands percentage messages that are influenced by way of the zeitgeist and appropriate for their precise audiences as well as for the present time and culture.
Affordability. Whether you’re gifting or paying your creators of all sizes and types, influencer advertising presents alternatives for brands to reach clients with affordable, excessive ROI content.
Availability. Creators provide a form of content material manufacturing that’s available (and scalable) throughout lockdown and times of isolation.
Quality. Creators are a one-person creative enterprise with all the identical equipment and production quality—and they’re less expensive and faster than organizing a greater formal photoshoot.
Perspective. Creators offer a unique factor of view that’s external to the logo and feels much less like a difficult income pitch or conventional advertising.
During the modern-day context, creators are certainly one of the first-class, most efficient methods to broaden content that’s relevant, timely, and speaks to what’s going on proper now.